What started around 66 million soon bumped up to 100 million within just a few months for both the channels. It's worth mentioning that this online battle helped both T-Series and PewDiePie increase their subscriber base to the maximum. Things were however looking very bleak for PewDiePie as trends predicted T-Series would be the first YouTube channel to reach 100 million subscribers and which it did in May. But PewDiePie was quick enough to get back on track and regain his top spot. In the initial months this year T-Series surpassed PewDiePie once for five minutes, a few hours and even for a few days. There were a few momentary wins for T-Series when it managed to surpass PewDiePie in terms of subscriber base. T-Series argued in its appeal that the diss tracks contained defamatory remarks against Indians. Things got so bad it even reached the Delhi High Court which ordered the removal of PewDiePie's diss tracks 'Congratulations' and 'B**** Lasagna' from YouTube in India. At the same time PewDiePie also announced a fund raiser for the NGO CRY through a livestream he hosted on YouTube.

This led to the YouTuber requesting his fans not to turn the battle ugly and to stay away from such activities.

But not all was fun as the campaign saw a lot of hate for India and Indians from PewDiePie's fans. PewDiePie who is known for his funny antics on YouTube had an entertaining campaign throughout. These actors also shared videos on Twitter asking people to subscribe to T-Series. This was followed by support from Bollywood actors like Anil Kapoor, Salman Khan, Arjun Kapoor and John Abraham. The record label's CEO Bhushan Kumar finally broke silence through a video on Twitter urging Indians to subscribe to T-Series on YouTube.

Subscribe to #BharatWinsYouTube /dJumzHwADa- Bhushan Kumar 6, 2019 We're on the brink of becoming the world's biggest channel.

B lasagna by PewDiePie